Why most AI products fail at retention
A shiny demo gets the first session. Almost nothing earns the tenth. Here is what actually keeps people coming back.
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Writing on tech, finance & AI
Notes, breakdowns, and the occasional opinion.
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Designing trust into fintech onboarding
People hand fintech apps their money and their data in the first two minutes. Trust has to be designed, not assumed.
Read Designing trust into fintech onboardingThe case for boring technology
The most exciting thing you can ship is something that simply keeps working. In praise of unglamorous choices.
Read The case for boring technologyHow I run a portfolio review in 30 minutes
A simple structure for reviewing design work that surfaces the real story without grinding through every screen.
Read How I run a portfolio review in 30 minutesVector databases, explained simply
No jargon, no hand-waving — a plain-language tour of how vector search actually powers modern AI features.
Read Vector databases, explained simplyReading a balance sheet like a designer
You already think in systems and constraints. Those same instincts make financial statements far less scary.
Read Reading a balance sheet like a designer