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Atlas — mobile banking, reimagined
A ground-up redesign of a retail banking app serving 2M+ customers, focused on clarity, speed, and trust.
- Role
- Lead Product Designer
- Timeline
- 5 months
- Tools
- Figma, SwiftUI, Maze
- Outcome
- +38% activation
The problem
The legacy app buried everyday actions under deep menus, and first-time users abandoned setup before reaching their account. Trust scores were slipping and support volume kept climbing.
Approach
Discovery & research
Interviewed 18 customers and ran diary studies to map where confusion and drop-off happened.
Information architecture
Reorganised the app around four primary jobs, surfacing balances and transfers within a single tap.
Visual system
Built a calm, high-contrast design system and prototyped the core flows in SwiftUI for fidelity.
Results
- 38% lift in week-1 activation
- Support tickets down 24% quarter-over-quarter
- App Store rating up from 3.9 to 4.7